Executive Turntable: Believe Unveils New Unified Structure; Suno Hires Marketing & Music Biz Development Execs

Believe announced that Romain Becker has been named the company’s new group COO, while Elsa Bahamonde Bourgain has been appointed as Believe’s president, artist services and label & artist solutions.

Bahamonde Bourgain, who first joined the company back in 2021 to run the artist services division, will be supported by Liubov Kevkhaian, who has been appointed vp of label & artist solutions, and Emmanuelle de Hosson, vp of artist services.

“I am incredibly excited to step into this role at such a pivotal moment for Believe,” Bahamonde Bourgain said in a statement. “This new structure is a game-changer designed to supercharge our artist development strategy on a whole new scale. Together with Liubov and Emmanuelle, both exceptional leaders, we are uniquely positioned to drive the future of independent music.”

Becker will report to Believe’s founder and CEO, Denis Ladegaillerie. Since joining the company, Becker has held roles including president of label & artist solutions and chief product, operations and marketing services officer.

“We have been working on unifying Believe’s Product, Tech and Operations organization — which fully integrates TuneCore — for a few years now, and I am excited to continue building bridges between our technology capabilities and our music teams,” Becker said in a statement. “Combining deep music expertise with technology as a catalyst for artist development is at the core of Believe’s DNA. This unified organization — within which Luxi, Antoine and Sandrine work in unison — already allows us to move faster and deliver even better tools for Believe and TuneCore’s artists, songwriters, labels and publishers around the world.”

Ladegaillerie said, “Elsa and Romain are two exceptional leaders, whose deep understanding of Believe and unparalleled market intelligence, will undoubtedly allow them to continue delivering outstanding results as they step into their new roles. Unifying Believe’s commercial and product, tech and operations’ organisations is not merely a structural evolution. It is a deliberate choice to sharpen our impact, with strong synergies and impeccable collaboration between those two organisations. We now have the governance and the talent to deliver on our promise to artists, labels, songwriters and publishers worldwide. They constitute the foundations for our 2030 ambitions.”