How Streaming & Second Screens Are Rewiring Southeast Asia’s Attention Span: “There’s No Primetime Anymore” – APOS

Southeast Asia’s premium VOD users spend only 8% of their digital life actually watching premium content, while the rest of their time is spent on social, messaging, gaming and short video,” said Media Partners Asia’s Head of Insights Dhivya T. in a presentation at APOS today.  When the TV screen is added to their mobile […]