Cinemark, Marcus CEOs On Box Office Rebound: Younger Audiences, Longer Windows, Balanced Mix Of Films

Expanded theatrical windows, an increase in young moviegoers and strength in emerging forms of content are ushering in a new phase, and a better one, at the box office, according to a pair of exhibition CEOs. The head of Marcus Theatres lauded the “well-balanced” mix of films that buoyed the second quarter. “Ultimately, a sustainable, […]